- Description
- Praise
- About the Author
-
How can Brand Singapore renew itself once again, amidst a global pandemic?
Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and as young as Singapore, its brand is its most valuable asset, as seen in its stunning ascent from Third World to First World in just 30 years since 1965, spearheaded by targeted country branding that builds on unique, longstanding brand attributes.
This fully revised and updated edition of Brand Singapore analyses the challenges and opportunities of its latest repositioning for a post-Covid-19 world. The book also examines major events of the last four years since the Second Edition, including the “Passion Made Possible” country brand concept, the 2020 General Election, the reserved Presidency and the Singapore Bicentennial’s revised perspectives on 700 years of ancient history.
-
“A must-read for all policy-makers and business leaders. The secret of Singapore’s success is precisely uncovered by Koh Buck Song.”
– Yasu Ota, Nikkei Asian Review, Japan -
Koh Buck Song born 1963, has an MA in English from Cambridge University, UK. He went to Harvard University in the United States in 2003, to do a Master in Public Administration degree as a Mason Fellow at the Kennedy School of Government. His poems have been featured in publications and on Singapore TV and radio, and also at the National Museum and the Esplanade- Theatres on the Bay arts centre.
Quick Shipping and Professional Packaging
We offer a wide range of shipping options thanks to our long-standing relationships with UPS, FedEx and DHL. Our warehouse staff are highly trained and will pack your products in accordance with our exact and exact specifications. Your products will go through a thorough inspection and be adequately secured before being delivered. We ship to thousands clients every day in a variety of countries. This is an indication of our commitment to be the largest online retailer globally. The warehouses and centers of distribution are situated in Europe, as well as the USA.
Note: Orders that contain more than one item are assigned a processing period depending on the item.
We will carefully examine all items ordered before shipping. The majority of orders are shipped within 48 hours. The time to deliver varies from 3-7 days.
Returns
Due to multiple parties which include the factory as well as the warehouse, we're unable to fully manage stock. Stock levels can fluctuate at any given time. It is possible that you will not receive your order after it has been placed.
Our policy is valid for 30 days. If you don't receive the product within the 30 days period, we're unable to offer a refund or an exchange.
To be eligible for a refund the item must be unused and in the same condition that you received it. The item must be in the original packaging.
Related products
Books
