- Description
- About the Authors
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The reason that many family businesses do not plan for their journey together is that the process is time consuming, dangerous, and complex. Based on more than 20 years of teaching and advising business families around the world, this activity-based field book is designed as a rigorous planning tools. It teaches the professional planning skills required for any business family to become a multi-generational team driven by planning, passion, and purpose.
3 ways A FAMILY BUSINESS ON THE MOON — supports the planning and action for the opportunities and challenges of family businesses. It is also clear that the family’s significant role demands the family’s capable and active participation so there needs to be a new approach to helping business families learn to work together more effectively.
1) It provides a shared vocabulary to enable and encourage communication about the family’s values, vision, and family and business planning actions.
2) It teaches the Parallel Planning Process (PPP) to help families align their values, vision, strategy, investment and governance for the benefit of both the family and the business.
3) It supports the family’s and especially, the next generation’s development as leaders and owners. -
Notes from the Authors – Why are we writing this book?
After over 25 years of teaching family businesses around the world, we have seen some outstanding business families who understand and use professional planning tools to help their families and businesses perform better. But we have also observed, and research shows, that most business families do not have plans for succession and few have a clear family strategy. So why don’ t more family firms professionalize their family and business planning? The need for business planning is demonstrated and accepted but many families still neglect addressing their family plans because they know the issues are emotional and they do not want to risk potentially explosive conversations. It is understandable that planning for both family harmony and business sustainability is a daunting task, and therefore often ignored or avoided. “Families are about emotions and caring, and businesses are about profit and performance, not a likely partnership.”
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